Success is Inevitable If You Stay Motivated, Focused And Don't Give Up On A Lead

Most of us wonder, "When is a lead no longer a lead" A lead is always a lead until you are told stop. Success in sales depends on your persistence. You will earn loyalty and future business from your prospects by adding personalization and value.  Remember, the key to a successful lead campaign is to keep the message Simple, Targeted and easy to implement.

Create a series of standard letters (templates) this will make it easy for you to follow through. Once set up, it wont take much time or energy.  With only a few clicks of your mouse you soon will be amazed by the outcome. Email marketing is the wave of the future! It is inexpensive, can be geo-targeted and your reach is unlimited.When creating your campaign, Each flyer, webinar, or brochure you send will generate an outbound correspondence with your prospective clients and friends. When done properly your potential clients will realize that you are sincere and interested in working with them. It is imperative that you leave them with a positive, informative and professional, imprint in their mind. Done correctly you will capture a significant market share and may give you the edge you need over your competition.

"What will I miss out on if I don't work with this person"

Once you have captured your prospective client’s attention, “Your Window of Opportunity Has Opened” Education is your key to success! Encourage them to ask questions. Teach them! People instinctively want to learn and participate fully when it comes to "big ticket Items" purchasing a home and getting a loan definitely fall in to that category. The more you teach them, the more trust and loyalty they will have for you.

Instruct your potential clients that changes may occur during their real estate transaction. Let them know it’s ok to feel vulnerable and anxious and that all questions are welcomed! Remember, you are the expert. Provide them with useful info on how to read an appraisal and the importance of a home inspection. Also, discuss the various loan programs in general and the various non-recurring fees associated with buying a home. Other info that could help define you as a Professional would be, what is tax deductible during the loan process? What are some characteristics to look for when selecting a skilled real estate agent? The list never ends. Remember the key to getting business is to understand, educate and address consumers' concerns and questions before they ask.

Remember: The key to a successful drip campaign is to touch your client or farm on a weekly basis. Your campaign must contain information that has value.  You must gain their trust first then make yourself invaluable by the service you provide. If you can do this you will thrive in this current market.

Buy or Lease

In todays marketplace many find it very difficult to save enough money for a down payment or qualify for a loan with the new stringent guidelines . On the other side of the spectrum you have those homeowners whom purchased when the market was hot and the value was much higher. Having said that, if your serious about home ownership their are several methods that one can use to acquire property (Home or Investment)
1) Take title to the property subject property and continue to pay on the existing loan
2) Land Contract
3) Lease To Own

Each of these scenarios can be used as a tool to purchase a home. If your interested in learning more you can contact me or any other qualified professional to discuss this in further detail. The market is hot! don't wait until its to late to take advantage of it. Home owners are extremely motivated and becoming more willing to attempt creative things.

What Can I Truly Afford Vs. What Do I Qualify For?

 Quite often I am asked what do I need to provide to qualify for a mortgage loan. In general you will need to provide the following:

1. Tax Returns for the past two years
2. W'2's and or 1099's for the past two years
3. Bank Statements for the last 3 months.
4. Assett Accounts ie: IRA,Sep,401K,Cal Pers,Cal Stirs, CD's Stocks, Bonds Mutual Funds
5. Disclose all Real Estate owned:a) Provide Rent Roll, Tax Info, Mortgage Lien Info and appraised value.
6.  b) Provide a current copy of your Drivers License and Social Security
7. Disclose Spousal or Child Support
8. Disclose if you filed a BK the date,type filed and when it was discharged

 As a general rule, lenders don't look just at your income, assets, and the down payment. They look at your liabilities and outstanding obligations such as, auto loans, credit card debt, child support, potential property taxes and insurance, and your overall credit rating. Please keep in mind that its not really about what you qualify for but more about what you truly can afford. Understand where you are at,outline your goals and more importantly seek advice from a Qualified Professional. Purchasing a home is a huge commitment!
Remember, your home and family is your most important investment you will ever make.